Here's another example of lessons learned elsewhere, that need to be applied to our concerns about getting our message heard regarding free markets, liberty, and property rights....Let's start with the obvious, and what we already know:
(1) Parenting. There is absolutely NO sane parent who believes that saying something once to their child is enough. With the little folks about whom we care most, we are annoying repetition machines. Without repetition there is no learning, no internalizing. This is not a popularity contest. If we don't take responsibility for the training of our childen, do we really think a remote , less interested party than us, will? Anything less than our full-blown attention would be criminal negligence.
(2) Coke knows it, Geico knows it. Procter and Gamble knows it. Repetition works. "Ring around the collar." Why not learn from the pros?
(3) Speaking of pros, Let's learn from the "Pros" who are best at separating you from your money and freedom, i.e. politicians, state-funded academicians, state-educated and funded news media, use repitition so well that we reasonably independent minded folks often find ourselves feeling guilty for non PC thoughts.
As the 'Progressives' learned 100 years ago, there's no shortcut to asserting one's will over others. It must be done gradually. The 'Overton Window' approach.
Repetition is a key component to their success. And if we don't use it, because its TMLW, or because it 'annoys', we will surely fail.
Want to win this? Apply what you already know. Again and again.
Monday, July 5, 2010
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